The globalization of e-commerce and the opportunities it offers consumers, retailers and marketers (among others) has long been recognized. I still think it’s wonderful that I can go online, search for and buy a surfboard from the other side of the world in a few clicks and have it delivered to my home within days..

http://insights.wired.com/profiles/blogs/did-you-like-that-online-ad-how-ambient-e-commerce-might-have