How to marry mobile with location for bricks-and-mortar advantage: Swrve exec
During the session, Swrve: Location Meets Context: Geofence Your Mobile Retail Marketing, the executive offered examples of some brands’ successful geofencing efforts and highlighted how bricks-and-mortar can still offer advantages over purchasing from online retailers. Marketers must leverage consumers’ constant connectivity to best use geolocation to send relevant messages to the right target users.
“We as consumers are mobile the whole time,” said Hugh Reynolds, co-founder of Swrve, San Francisco. “We’re incredibly attached to our phones.”
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