For as exciting as VR (virtual reality) promises to be (Oculus, HTC/Valve, OSVR, and so on), AR (augmented reality) is perhaps the more practical technology that has more applications for daily work and life. If VR is the golden child, AR is its more practical, less flashy younger brother.

Microsoft’s Hololens augmented reality technology has promised the moon, but there are less grandiose uses for AR, as well, as demonstrated by companies such as Metaio.

Metaio’s mission is to promote the development of AR. It offers the Metaio SDK for pros, as well as its Metaio Creator software for novices, to enable the creation of AR applications. The company also offers publishing and management tools, so you can deploy and license your AR apps and even track their performance. Read more here