Swrve, a mobile-first marketing automation platform, is now adding a new dimension to its app-targeted campaigns. iBeacons. Using technology announced by Apple last summer, iBeacons are Bluetooth Low Energy-based transmitters in physical stores that direct location-based messaging to nearby iOS or Android mobile devices

http://venturebeat.com/2014/08/06/mobile-marketing-platform-swrve-gets-a-new-tool-ibeacons/