Swrve’s Advanced Targeting Technology, including the ability to target users based on Event Recency, provides customers with comprehensive and highly effective mobile app marketing functionality. Inside the app, marketers can target a user based on when they first performed any event, last performed any event or if they performed that event during any specific window of time. This enables them to market adaptively to consumers over time, developing a set of interactions and campaigns that are relevant to the individual user as they progress in the app experience. Consumers also benefit from the tailored messaging that is personalized for their habits and preferences.

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