The hottest new frontier for developers is mobile, but most the of the 30-plus vendors in the marketing automation space are missing the boat by totally ignoring it, according to Hugh Reynolds, the CEO of Swrve, which monitors 75 billion monthly user actions on mobile by 500 million people, looking for things that will make mobile developers more money..

http://venturebeat.com/2014/04/28/swrv-is-marketing-automation-for-in-app-monetization-75-billion-mobile-actions-a-month/