A commercial idea is essential, but unless the people pitching it have the character to triumph over adversity they are unlikely to get the funding they need. Steve Collins (pictured) and Hugh Reynoldshad it spades, according to Frank Walsh, partner in Enterprise Equity Venture Capital. The two men had an impressive track record with Havok and Kore, two game middleware companies they founded and subsequently sold. The regional venture capital company would become the first investor in their new venture, Swrve, as it was about to embark on a go-to-market journey that would highlight why the calibre of the people involved is so important.

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