Swrve purchases Dublin based mobile engagement provider Converser
Swrve have announced they are purchasing Ireland based mobile engagement provider Converser. This acquisition will enable the company’s platform to offer rich media messages in a simple to use interface, with no programming required, which will make it easier for marketers to use.
With the combined platform, Swrve can deploy and measure mobile app marketing campaigns just as easily as classic tools like Marketo and Exact Target can. Read more about the acquisition here