2 September 2016

Striim partners with Huawei to introduce a real-time targeted mobile advertising solution

The NFV-Powered Intelligent Platform offers businesses a dynamic compliance solution to determine who should see which ad. This is achieved by enriching ad requests in real time with customer profile information (ie, age) and geolocation. This enriched information is then fed to the ad server to match against policies and determine the correct ad to push to the mobile device. For example, a customer under the age of 18 in New York City can legally not be shown an ad for soda. The server would therefore select an alternative ad that complied with the regulations for that particular customer profile and location. Enrichment and response happens in milliseconds, maximizing engagement with the customer.

This solution provides scalability through Huawei CloudOS, and the ability to run anywhere on top of Huawei Cloud Core. ObjectSecurity and the Striim platform enable security of information flow through dynamic policies. Intelligent insights are gained from the mobile network and subscriber profiles via Huawei vUIC platform and the Striim real-time streaming integration and intelligence platform. Interstitial targeted ads are then provided by Opera MediaWorks.

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