24 September 2015
Swrve Fires Up 'Integrated Personalization Engine'
Swrve processes six billion events across a billion devices every day to help users understand consumer interaction, and target audiences with relevant in-app campaigns. Its 'Conversations' in-app tool enables digital marketers to send videos, surveys and other messages to app users, in order to engage them in an 'almost conversation-like manner', with their responses triggering real-time messages.
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